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		 Press Release   
					Music is reborn as Sony Ericsson announces three new   
					Walkman™ phones and the next generation music   
					accessories   
					To coincide with the Walkman™ phone’s third birthday, Sony Ericsson has unveiled three brand new   
					mobile phones giving music on the go to more users than ever. Best-in-class sound quality takes   
					music on your mobile to the next level.   
					London July 22 - Building on three year’s experience and technology 30 years in the making, Sony Ericsson   
					continues to lead the way in the mobile phone music arena with cutting edge music technology and unique   
					accessories.   
					Today, Sony Ericsson unveils its latest innovative additions to the Walkman™ phone family: the W902, W595   
					and W302, and seven new music accessories. Sony Ericsson is unveiling phones and accessories with   
					superior sound quality and pioneering features that take Walkman™ phones beyond music and expectations   
					with fantastic extras such as great imaging and video capabilities.   
					W302   
					W595   
					W902   
					Sony Ericsson   
					Mobile Communications   
					Management Limited   
					Sony Ericsson House   
					202 Hammersmith Road   
					London W6 7DN, UK   
					Call: +44 (0) 20 8762   
					5800   
					Visit:   
					
					1 
				• 
					• 
					December 2007 – Walkman™ phone sales hit 57 million   
					February 2008 – Sony Ericsson launches the W350, with Walkman™ on top and W380 with gesture   
					control   
					• 
					July 2008 – W980 Walkman™ phone with clear audio experience launches   
					With Sony Ericsson today music is reborn. What are you waiting for? Join the Walkman™ phone family and   
					experience music how it was meant to be heard.   
					For more information visit www.sonyericsson.com/reveals   
					The W302 Walkman™ is an EDGE/GSM/GPRS 850/900/1800/1900 phone that will be available in selected   
					markets in Midnight Black and Sparkling White in Q4 of 2008.   
					The W902 Walkman™ is a UMTS/HSDPA 2100 and EDGE/GSM/GPRS 850/900/1800/1900 phone that will be   
					available in selected markets in Volcanic Black, Wine Red and Earth Green in Q4 of 2008.   
					The W595 Walkman™ is a UMTS/HSDPA 2100 and EDGE/GSM/GPRS 850/900/1800/1900 phone that will be   
					available in selected markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.   
					The W595c Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected   
					markets in Active Blue, Cosmopolitan White and Jungle Grey in Q4 of 2008.   
					The W595a Walkman™ is a GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected   
					markets in Active Blue, Cosmopolitan White, Jungle Grey and Lava Black in Q4 of 2008.   
					The Wireless Portable Speaker MBS-200 will be available in selected markets from Q4 2008.   
					The Wireless Portable Speaker MBS-400 will be available in selected markets from Q4 2008.   
					The Portable Speakers MPS-100 will be available in selected markets from Q4 2008   
					The Wireless Stereo Headphones HBH-IS800 will be available in selected markets from Q4 2008   
					The Noise Cancelling Headphones HPM-88 will be available in selected markets from Q4 2008   
					The Active Headphones HPM-66 will be available in selected markets from Q4 2008   
					- ENDS -   
					Legal   
					1) Facts and features may vary depending on local variant.   
					2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various   
					activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not   
					be available in every market.   
					* The TESTfactory is an independent testing laboratory of Motor Presse Stuttgart, which is certified according to DIN EN ISO   
					9001 and is accredited in accordance with ISO / IEC 17025.   
					** Assumes eAAC+ encoded files   
					3 
				© Sony Ericsson Mobile Communications AB, 2008.   
					The liquid identity, SensMe, TrackID, PlayNow and BestPic™ are trademarks or registered trademarks of Sony Ericsson   
					Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony   
					Corporation.   
					Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.   
					TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote,   
					Inc.   
					Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.   
					Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.   
					Other product and company names mentioned herein may be the trademarks of their respective owners.   
					Any rights not expressly granted herein are reserved. Subject to change without prior notice.   
					Sony Ericsson is a top global industry player with sales of over 100 million phones in 2007. Diversity is one of   
					the core strengths of the company, with operations in over 80 countries including manufacturing in China and   
					R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint   
					venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more   
					information about Sony Ericsson, please visit www.sonyericsson.com   
					FOR MEDIA INFORMATION PLEASE CONTACT:   
					Sony Ericsson Global Communications & PR   
					Mattias Holm: +44 208 762 6065   
					General Press: +44 208 762 5858   
					E-mail: [email protected]   
					Product images: www.sonyericsson.com/press   
					Sony Ericsson W302 Walkman™, W902 Walkman™ and W595™ Walkman – At A Glance   
					W302 Walkman™   
					2 megapixel camera   
					2.5x digital zoom   
					Photo fix   
					W902 Walkman™   
					Auto Focus   
					5 megapixel   
					camera   
					W595 Walkman™   
					3.2 megapixel camera   
					Up to 2.5x digital zoom   
					BestPic™   
					Camera   
					Picture blogging   
					PictBridge printing   
					Video recording   
					Up to 16x digital   
					zoom   
					BestPic™   
					Photo fix   
					Picture blogging   
					Video blogging   
					Photo feeds   
					Photo fix   
					Picture blogging   
					Video blogging   
					Photo feeds   
					Video recording   
					Image and video   
					stabilizer   
					Video recording   
					x-Pict Story™   
					PictBridge printing   
					x-Pict Story™   
					PictBridge printing   
					Walkman™ player   
					Clear stereo   
					Clear bass   
					Music/Entertainment   
					Walkman™ player   
					Bluetooth™ Stereo (A2DP)   
					Music tones (MP3/AAC)   
					Walkman™ player   
					Stero speakers   
					Album art   
					4 
				PlayNow™   
					TrackID™   
					FM radio   
					Album art   
					Shake control   
					SensMe™   
					Shake control   
					SensMe™   
					PlayNow™   
					3D games   
					Java   
					Video viewing   
					PlayNow™   
					TrackID™   
					Bluetooth™ stereo   
					(AD2P)   
					Music tones   
					(MP3/AAC)   
					3D games   
					TrackID™   
					Bluetooth™ stereo   
					(A2DP)   
					Music tones (MP3/AAC)   
					Share jack   
					3D games   
					Java™   
					Java™   
					FM Radio   
					FM Radio   
					Video streaming   
					Video viewing   
					Video streaming   
					Video viewing   
					Google Maps™   
					Geo tagging of   
					photos (cell-id)   
					Web/Internet   
					WAP 2.0 XHTML   
					Access NetFront™ Access NetFront™ Web   
					Web browser   
					Web feeds   
					browser   
					Web feeds   
					Communication & Messaging Polyphonic ringtones   
					Polyphonic   
					ringtones   
					Polyphonic ringtones   
					Speakerphone   
					Vibrating alert   
					Video calling   
					Email   
					Instant messaging   
					Picture messaging   
					(MMS)   
					Speakerphone   
					Vibrating alert   
					Email   
					Text messaging (SMS)   
					Picture messaging (MMS)   
					Predictive text input   
					Sound recorder   
					Speakerphone   
					Vibrating alert   
					Video calling   
					Email   
					Instant messaging   
					Picture messaging   
					(MMS)   
					Predictive text input   
					Predictive text input Sound recorder   
					Sound recorder   
					Text messaging   
					(SMS)   
					Text messaging (SMS)   
					Microsoft™ Exchange   
					ActiveSync™   
					Microsoft™   
					Exchange   
					ActiveSync™   
					Navigation key   
					Dedicated music   
					keys   
					Picture wallpaper   
					Wallpaper   
					Design   
					Navigation key   
					Picture wallpaper   
					Wallpaper animation   
					Navigation key   
					Dedicated music keys   
					Picture wallpaper   
					Wallpaper animation   
					Auto rotate   
					animation   
					Auto rotate   
					Connectivity   
					Bluetooth™ technology   
					Modem   
					Bluetooth™   
					technology   
					Bluetooth™ technology   
					Modem   
					Synchronisation   
					USB mass storage   
					USB support   
					Modem   
					Synchronisation   
					USB mass storage   
					Synchronisation   
					USB mass storage   
					USB support   
					5 
				USB support   
					Alarm clock   
					Calculator   
					Calendar   
					Flight mode   
					Notes   
					Phone book   
					Stopwatch   
					Tasks   
					Organiser   
					Alarm clock   
					Calculator   
					Calendar   
					Flight mode   
					Phone book   
					Stopwatch   
					Tasks   
					Alarm clock   
					Calculator   
					Calendar   
					Flight mode   
					Notes   
					Phone book   
					Stopwatch   
					Tasks   
					Timer   
					Timer   
					Timer   
					Accessories   
					In-Box:   
					In-Box:   
					In-Box:   
					o 
					o 
					o 
					o 
					Battery   
					Charger   
					USB cable   
					8GB Memory   
					Stick Micro™   
					(M2™)   
					o 
					o 
					o 
					o 
					Battery,   
					Charger,   
					USB cable,   
					2GB Memory Stick   
					Micro™ (M2™)   
					Stereo Portable   
					Handsfree   
					• 
					• 
					• 
					• 
					Battery,   
					Charger,   
					USB cable,   
					Stereo Portable   
					Handsfree   
					512 MB Memory   
					Stick Micro™   
					(M2™)   
					o 
					o 
					• 
					o 
					Stereo   
					Portable   
					Sony Ericsson PC   
					Handsfree   
					Sony Ericsson   
					PC Suite   
					Media   
					Manager   
					User guide   
					• 
					User guide   
					Suite   
					Media Manager   
					User guide   
					o 
					o 
					o 
					o 
					o 
					Optional:   
					MPS-100 Portable speakers   
					Share your favourite tunes   
					with others   
					Facts and Figures   
					Size: 100 x 46 x 10,5 mm   
					Weight: 78 grams   
					Size: 110 x 49 x   
					11.7 mm   
					Size: 100 x 47 x 14 mm   
					Weight: 104 grams   
					Weight: 99.8 grams   
					Colours:   
					Colours:   
					Midnight Black   
					Sparkling White   
					Colours:   
					Volcanic Black   
					Wine Red   
					Active Blue   
					Cosmopolitan White   
					Jungle Grey   
					Lava Black   
					Screen: 262,144 colour TFT   
					Resolution: 176x220 pixels   
					Size: 2 inches   
					Earth Green   
					Screen: 262,144   
					colour TFT   
					Screen: 262,144 colour   
					TFT   
					Phone memory: Up to 20MB   
					Memory Stick Micro™ (M2™) 240x320 pixels   
					Resolution:   
					Resolution: 240x320   
					pixels   
					support   
					Size: 2.2 inches   
					Size: 2.2 inches   
					Talk time GSM: Up to 7 hrs   
					Standby time: Up to 300 hrs   
					Phone memory: Up Phone memory: Up to   
					to 25MB   
					40MB   
					Memory Stick   
					Music listening time: Up to 10 Micro™ (M2™)   
					hours support   
					Memory Stick Micro™   
					(M2™) support   
					Talk time GSM: Up to 9   
					Talk time GSM: Up hrs   
					6 
				to 9 hrs   
					Standby time GSM: Up   
					Standby time GSM: to 385 hrs   
					Up to 380 hrs   
					Talk time UMTS: Up to 4   
					hrs 30 min   
					Standby time UMTS:   
					Up to 365 hrs   
					Talk time UMTS:   
					Up to 4 hrs   
					Standby time   
					UMTS:   
					Up to 360 hrs   
					Video call time: Up to 2   
					hrs 30 min   
					Video call time: Up   
					to 2 hrs 30 min   
					Music listening time: Up   
					to 25 hrs   
					Music listening   
					time: Up to 25 hrs   
					Networks:   
					Availability and Versions   
					Networks:   
					Networks:   
					UMTS/HSDPA   
					2100   
					W595 Walkman™   
					UMTS/HSDPA 2100   
					GSM/GPRS/EDGE   
					GSM/GPRS/EDGE   
					850/900/1800/1900   
					GSM/GPRS/EDGE 850/900/1800/1900   
					Available in selected markets 850/900/1800/1900   
					from Q4 2008.   
					Available in   
					W595c/a Walkman™   
					GSM/GPRS/EDGE   
					850/900/1800/1900   
					selected markets   
					from Q4 2008.   
					Available in selected   
					markets from Q4 2008.   
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