Press Release
Sony Ericsson makes its move with a brand new
way to experience games on your mobile
The new Sony Ericsson F305 with Motion Gaming puts ‘fun and entertainment’ at the
heart of the mobile phone. In addition to horizontal gameplay and dedicated gaming
controls – to let you control the action the way you are used to – the F305 lets the
user control the action with a swing or a swipe of the phone.
Singapore, 17 June 2008 – Today’s announcement
sees Sony Ericsson putting gaming at the heart of
its latest phone release. Targeted firmly at a youth
audience, the F305 with Motion Gaming lets users
control games with the flick of a wrist or the swing
of an arm, and then see the results straightaway on
the screen. Using advanced motion sensor
technology, the phone can, for example, follow your
actions to imitate bowling or casting a fishing line.
With the F305 your favourite game is only one-click away. Enjoy the full gaming
experience with stereo speakers, which also come in handy for sharing the latest track on
the media player. Add a 2.0” screen into this pocket-sized slider phone and the F305
takes playing games on your mobile to a whole new level.
“Gaming is no longer something you do on your own.
It’s about having fun with your friends and interacting
with the game” says Sven Totté, Head of Product
Marketing at Sony Ericsson. “We have used motion
sensor technology before in our phones and
integrating it into gameplay is a natural progression.”
To complement the F305 there is also now a handy
new accessory available for the serious gamer.
Although the F305 gives you up to 8 hours of
gameplay, there is always now a back-up with the
Power Pack CPP-100. Attach it to your keyring and
when you need it, simply plug it into the phone to
receive an instant battery power boost.
The F305 is about more than just gaming. Slide it open and find it packed with the latest
Sony Ericsson features. Never miss a fun or unexpected moment with the phones 2.0
megapixel camera. Share your photos or music with friends via Bluetooth™ or Memory
Stick Micro™ (M2™). It will also be possible to change the look of your phone with Style-
up™ covers – two covers to choose from in box.
Sony Ericsson
Mobile
Communications
Sony Ericsson House
202 Hammersmith
Road
Call: +44 (0) 20 8762
5800
Visit:
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Phone book
Stopwatch
Tasks
Timer
Accessories
In-Box:
•
•
•
•
•
•
Colour matched Stereo Headset HPM-60
Wrist strap
Charger
Battery
User guide
Spare back cover
Optional:
Power Pack CPP-100
Instant boost to your battery
Design Collection IDC-21
Protect your phone in style
Stereo Bluetooth™ Headset HBH-DS220
Enjoy wireless music without missing a call.
M2 USB Adapter CCR-70
Transfer, store and share the content of your
Memory Stick Micro™ (M2™)
Facts and Figures
Size: 96 x 47 x 14.6 mm
Weight: 97.5 grams
Colours:
Polar White
Mystic Black
Screen:
Resolution: 176 x 220 TFT display (262,144
colours)
Size: 2.0 inches
Phone memory: Up to 10MB
Memory Stick Micro™ (M2™) support
Talk time GSM: Up to 8 hrs
Standby time GSM: Up to 400 hrs
Availability and versions
Networks:
EDGE 850/900/1800/1900
Available in selected markets from Q3 2008.
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Legal
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various
activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not
be available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID and PlayNow are trademarks or registered trademarks of Sony Ericsson Mobile
Communications AB. Sony, Memory Stick Micro and M2 are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID is powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote,
Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Gameloft, Gameloft.com, Gameloftpocket, Ludigames and/or other products referenced herein are either trademarks or
registered trademarks of Gameloft.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.
Having sold over 100 million phones in 2007, Sony Ericsson is currently one of the five largest mobile phone manufacturers in
the world. An important industry player operating in over 80 countries, our phones, accessories and PC cards are
synonymous with innovation and style. With R&D sites in Europe, Japan, China, India and North America, diversity is one of
the core strengths of the company. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October
2001, with global corporate functions located in London. For more information about Sony Ericsson please visit
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Mattias Holm: +44 208 762 6065
General Press: +44 208 762 5858
E-mail: [email protected]
Product images: www.sonyericsson.com/press
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