Main specifications of 300
System
Live View
Type
Image sensor
Metering
Sensitivity
Coverage
Digital SLR Camera
Camera type
Lens compatibility
Image Sensor
Sensor type
Digital SLR camera with built-in flash and interchangeable lenses
Sony lenses, Minolta and Konica Minolta AF lenses
Pentamirror tilt system
Dedicated to live view
1200-zone evaluative
EV 2 - 17 in all metering modes, at ISO 100 with F1.4 lens
90%
(
)
(
)
APS-C type 23.6 x 15.8mm , with RGB primary color filters
Approx. 10.2 megapixels
Effective pixels
Total pixels
Approx. 10.8 megapixels
SmartTeleconverter
function
1.4x or 2x selectable
Charge protection coating on low pass filter
Anti-Dust system
(
Histogram display, real-time image-adjustment display exposure compensation,
white balance, sunset / B&W in Creative Style
and image-sensor shift mechanism
Other functions
)
(
)
ISO sensitivity range
A/D conversion
Recording
AUTO, 100 to 3200 in 1-stop increments, Recommended Exposure Index
Shutter
Type
12 bits
Electronically-controlled, vertical-traverse, focal-plane type
1/4000 to 30 sec., Bulb
Speed range
Flash sync speed
(
)
JPEG DCF2.0 and Exif 2.21 compliant, DPOF supported ,
Recording format
(
)
1/160 sec.
RAW Sony ARW 2.0 format , RAW + JPEG
Super SteadyShot® Image Stabilization
<
>
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)
Aspect ratio 3:2
(
)
(
)
(
)
L size:3872 x 2592 10M , M size: 2896 x 1936 5.6M ,S size:1920 x1280 2.5M
Type
Indication
Image-sensor shift mechanism
Image size
<
>
Aspect ratio 16:9
Super SteadyShot scale and Camera-shake warning in the viewfinder
Equivalent to approx. 2.5 to 3.5 steps in shutter speeds
(
)
(
)
(
)
L size:3872 x 2176 8.4M , M size:2896 x 1632 4.7M ,S size:1920 x 1088 2.1M
RAW, RAW + JPEG, Fine, Standard
Image quality modes
Media
Compensation effect
(
)
varies according to shooting conditions and lens used
(
)
CompactFlash Type I,Type II , Microdrive
Built-in Flash
Pop-up
Guide number
Flash coverage
Control
*Separately sold "Memory Stick Duo Adapter for CompactFlash Slot
AD-MSCF1" is necessary to use Memory Stick Duo / Memory Stick PRO Duo/
Memory Stick PRO-HG Duo
Auto
(
)
12 in meters at ISO 100
(
)
18 mm focal length printed on the lens body
ADI, Pre-flash TTL
+/- 2 EV in 0.3-stop increments
Auto Flash-off ,Auto, Fill-flash, Red-eye reduction, Rear sync, Slow sync,
High speed sync,Wireless
Long exposure NR:On/Off selectable, available at shutter speeds longer than 1sec.
High ISO NR:On/Off selectable, available at ISO 1600 or higher
Noise reduction
(
)
Flash compensation
sRGB,Adobe RGB
Creative Style, D-Range Optimizer Off, Standard,Advanced
Color space
Other features
White Balance
(
)
(
)
Modes
(
)
Flash bracketing
Recycling time
Drive
3 exposures in 0.3/0.7-stop increments
Auto, Daylight, Shade, Cloudy,Tungsten, Fluorescent, Flash
Color Temperature / Color filter, Custom
3 exposures, H/L level selectable
Modes
Approx. 4 sec.
Bracketing
Focus Control
Type
(
)
Modes
Single, Continuous, Self-timer 10 sec. / 2 sec. delay selectable
(
)
(
)
Continuous shooting speed Max. 3 fps approx. with viewfinder, max. 2 fps approx. in live view mode
TTL phase detection system
CCD line sensors
9 points
(
)
No. of frames recordable JPEG L size, Fine :Until memory card is full, RAW:6 frames, RAW+JPEG:3 frames
Sensor
Playback
No. of focus point
Sensitivity range
Modes
(
(
)
Single with or without shooting information, with 4 previous / following images,
EV 0 - 18 at ISO 100
)
RGB histogram & highlight / shadow warning , 4 / 9 / 25-frame index view,
AF/MF selectable. AF modes:Single-shot AF, Automatic AF, Continuous AF
Modes
(
)
enlarged display mode max. zoom - L size:12x, M size:9.1x, S size:6.1x ,
Image orientation, Slideshow
(
)
Focus area
Wide, Spot, Local 9 local areas selectable
Predictive control, Focus lock, Eye-start AF,
Other features
Interface
PC interface
Video output
(
)
AF illuminator Built-in flash, Range:approx. 1-5m
(
)
USB2.0 Hi-Speed mass storage, PTP
Exposure Control
NTSC / PAL selectable
Type:TTL metering
Supported OS Environments
Sensor:40-segment honeycomb-pattern SPC
Metering
(
) (
)
Sensitivity range:EV 2 - 20 EV 4 - 20 in spot metering mode , at ISO 100 with F1.4 lens
Modes:Multi segment, Center weighted, Spot
Microsoft Windows 2000 Professional / XP Home Edition / XP Professional / Vista
Windows
Home Basic / Vista Home Premium / Vista Ultimate / Vista Business / Vista Enterprise
(
)
Macintosh
Print
Compatible standards
Power
(
)
Mac OS X v.10.13 or later
Modes:Program AE AUTO,AUTO - Flash Off,P , Aperture priority,Shutter priority,Manual,
(
)
Scene selection Portrait,Landscape,Macro, Sports, Sunset,Night portrait/Night view
Exposure
(
)
Exposure compensation: +/-2 EV in 0.3-stop increments
Exif Print, Print Image Matching III, PictBridge
Bracketing: 3continuous or single exposures selectable,in0.3or 0.7-stop increments
Viewfinder
Type
Coverage
Magnification
Diopter adjustment
Eye point
Screen
LCD Monitor
Type
Total number of dots
Coverage
Brightness adjustment Selectable in 5 steps
One Rechargeable Battery Pack NP-FM500H
* NP-FM55H for DSLR-A100 is not usable.
Approx. 730 shots with viewfinder, approx. 410 shots in live view mode
* Both measured using CIPA standard
Power source
Fixed eye-level, penta-Dach-mirror
95%
Battery performance
-1
(
)
0.74 x with 50mm lens at infinity, -1m
-3.0 to +1.0 m-1
(
)
External power source
Others
Dimension WxHxD
Weight
Operating temperature
AC Adapter / Charger AC-VQ900AM optional
Approx. 20.8 mm from the eyepiece lens, approx.16.7mm from the eyepiece frame
Spherical Acute Matte
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)
(
) (
)
Approx. 130.8 x 98.5 x 74.7 mm 5-1/4 x 4 x 3 in. excl. protrusions
(
)
(
)
Approx. 582 g 1 lb 4.5 oz w/o battery, memory card, accessories
2.7-inch type,TFT
230,400 dots
100%
(
)
0 - 40 degrees C 32- 104 degrees F
Specifications are based on the information available at the time of printing and are subject to change without notice.
Number of recordable frames based on compression, image quality and size
)
)
Memory Stick Duo（3:2 = 10 MB / 16:9 = 8.4 MB
CompactFlash Card（3:2 = 10 MB / 16:9 = 8.4 MB
Image size:L
Image size:L
512MB
1GB
2GB
4GB
8GB
512MB
154 /175
114 / 131
22 / 24
1GB
2GB
4GB
8GB
166 / 188
123 / 141
24 / 26
325 / 370
241 / 277
48 / 51
653 / 741
484 / 556
98 / 104
1307 / 1484
969 / 1115
198 / 210
2606 / 2960
1933 / 2223
397 / 421
Standard
Fine
RAW + JPEG
RAW
316 / 359
234 / 269
47 / 50
649 / 737
481 / 553
145 / 104
124 / 124
1283 / 1457
952 / 1094
146 / 206
246 / 246
2575 / 2924
1910 / 2196
392 / 416
494 / 494
Standard
Fine
RAW + JPEG
RAW
31 / 31
61 / 61
124 / 124
250 / 250
500 / 500
28 / 28
60 / 60
)
)
（
Memory Stick Duo 3:2 = 5.6 MB / 16:9 = 4.7 MB
（
CompactFlash Card 3:2 = 5.6 MB / 16:9 = 4.7 MB
Image size:M
Image size:M
512MB
240 / 267
185 / 208
1GB
2GB
4GB
8GB
3771/ 4185
2903/ 3271
512MB
223 / 248
172 / 194
1GB
2GB
4GB
1857 / 2061
1430 / 1611
8GB
3726 / 4135
2869 / 3232
471 / 523
363 / 409
945 / 1049
727/ 819
1891/ 2099
1456/ 1641
457 / 508
352 / 397
939 / 1042
723 / 814
Standard
Fine
Standard
Fine
)
)
CompactFlash Card
1GB
（3:2 = 2.5 MB / 16:9 = 2.1 MB
Memory Stick Duo 3:2 = 2.5 MB / 16:9 = 2.1 MB
（
Image size:S
Image size:S
512MB
2GB
4GB
8GB
512MB
1GB
2GB
4GB
8GB
329 / 355
268 / 294
644 / 696
526 / 577
1291 / 1395
1053 / 1155
2584 / 2791
2109 / 2313
5150 / 5564
4203 / 4610
306 / 330
249 / 273
625 / 675
510 / 559
1283 / 1386
1047 / 1148
2537/2740
2070/2270
5089/ 5498
4153 / 4555
Standard
Fine
Standard
Fine
)
)
)
Memory Stick Duo（3:2 / 16:9
CompactFlash Card
（3:2 / 16:9
Image size: M
Image size: M
Smart Teleconverter at 1.4x
Smart Teleconverter at 1.4x
512MB
240 / 267
185 / 208
1GB
2GB
4GB
1891/ 2099
1456/ 1641
8GB
3771/ 4185
2903/ 3271
512MB
223 / 248
172 / 194
1GB
2GB
4GB
8GB
471 / 523
363 / 409
945 / 1049
727 / 819
Standard
Fine
Standard
Fine
457 / 508
352 / 397
939 / 1042
723 / 814
1857 / 2061
1430 / 1611
3726 / 4135
2869 / 3232
)
CompactFlash Card
1GB
（3:2 / 16:9
Memory Stick Duo（3:2 / 16:9
Image size: S
Image size: S
Smart Teleconverter at 2x
Smart Teleconverter at 2x
512MB
2GB
4GB
8GB
512MB
1GB
2GB
4GB
8GB
329 / 355
268 / 294
644 / 696
526 / 577
1291 / 1395
1053 / 1155
2584 / 2791
2109 / 2313
5150 / 5564
4203 / 4610
Standard
Fine
Standard
Fine
306 / 330
249 / 273
625 / 675
510 / 559
1283 / 1386
1047 / 1148
2537 / 2740
2070 / 2270
5089 / 5498
4153 / 4555
• Numeric figures show the number of frame recordable with 3:2 / 16:9 aspect ratio.
• Optional "Memory Stick Duo Adapter for CompactFlash Slot AD-MSCF1" is necessary for use with Memory Stick Duo.
• Number of recordable frames may vary depending on the subjects and other shooting conditions.
System requirements of bundled software
Image Data Converter SR ver. 2.0
Picture Motion Browser Ver. 2.1.02
Image Data Lightbox SR ver. 1.0
Microsoft Windows 2000 Professional SP4 / Windows XP*SP2 /
Windows Vista*, Mac OS X v. 10.4 or later
Microsoft Windows 2000 Professional SP4 / Windows XP*SP2 /
Windows Vista*, Mac OS X v. 10.4 or later
Microsoft Windows 2000 Professional SP4 /
Windows XP* SP2 / Windows Vista*
(
)
(
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* 64-bit editions and Starter (Edition) are not supported.
Note:Factory pre-installed. We do not guarantee proper operation in the upgraded environment of the OS stated above.
Trademarks & Remarks
*
is a trademark of Sony Corporation.
* Bionz , Bravia , Super SteadyShot, InfoLITHIUM
Memory Stick PRO Duo , and Memory Stick PRO-HG Duo
, Memory Stick
, Memory Stick PRO
, Memory Stick Duo
,
are registered trademarks or trademarks of Sony Corporation.
* Microsoft,Windows, and Windows Vista DirectX are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
* Macintosh, Mac OS, iMac, iBook, PowerBook, Power Mac, and eMac are trademarks or registered trademarks of Apple Inc.
* CompactFlash is a registered trademark of SanDisk Corporation in the United States and/or other countries.
* Microdrive is a registered trademark of Hitachi Global Storage Technologies in the United States and/or other countries.
* Adobe is a registered trademark or a trademark of Adobe Systems Incorporated in the United States and/or other countries
* D-Range Optimizer Advanced uses technology provided by Apical Limited
Images of beauty for everyone
* All other company and product names mentioned herein are used for identification purposes only and may be the trademarks of their respective owners.
* The InfoLITHIUM
is a lithium battery pack which can exchange data with compatible electronic equipment about its energy consumption.
Sony recommends that you use the battery pack with electronic equipment that have the
mark.
Printed in Japan
Monitor images are simulated.
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Set your creativity free with
Quick AF Live View freestyle shooting
Unlike previous systems that required a tradeoꢀ in autofocusing performance, there's
no compromise with the 300's Quick AF Live View. Instead, you get full SLR function-
ality and image quality, plus the ability to shoot easily and comfortably from angles
and positions you never could before. So you can take advantage of more spur-of-
the-moment photo opportunities, and capture more of the magic moments that SLR
photography is all about.
Low-position shooting comfort
Thanks to the 300's Quick AF Live View and variable-
angle Clear Photo LCD monitor, low-position shooting is
incredibly easy. With the monitor angled upward, you can
maintain a comfortable posture and frame your subject
correctly even when taking dramatic, low-position sports
photos like the one below. Low-position live view shooting
is also great for macro close-ups of ꢁowers, and eye-level
portraits of children or pets. It's even helpful on regular
portraits because you can hold the camera at waist level
and maintain a dialogue with your subjects to ensure a
more natural expression.
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(
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DT18-70mm F3.5-5.6 SAL1870 , P mode 1/100 sec., F8 , ISO 100, Auto white balance
High-position shooting ease
The 300's variable-angle Clear Photo LCD monitor makes
it easy to maximize the shooting freedom oꢀered by Quick
AF Live View. For high-position shots, the monitor can be
angled downward, enabling you to frame your subject ac-
curately even with the camera held at arm's length above
you. As a result, you can take well-composed photos at
sports events, concerts, and other public venues even
when you need to shoot over the heads of a crowd. Or
you might just ꢂnd it's the perfect way to capture the ex-
citement of young footballers as they huddle to discuss
their game plan!
(
)
(
)
DT 55-200mm F4-5.6 SAL55200 , Sports action mode 1/500 sec., F5.6 , ISO 100, Auto white balance
5
4
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At last, live view shooting
with true SLR-class autofocusing
Pentamirror tilt mechanism
for fast TTL phase-detection autofocusing
1200-zone evaluative metering
for spot-on exposures
In a signiꢁcant breakthrough in digital SLR camera design,
a unique Sony-developed pentamirror tilt mechanism
enables true TTL (Through-The-Lens) phase-detection
autofocusing during live view operation. So whether you
frame your subject in the optical viewꢁnder or the LCD
monitor, you enjoy the beneꢁts of a fast, accurate TTL
center-cross 9-point autofocus system with continuous
autofocusing to help you capture fast-moving subjects.
During live view shooting, an advanced 1200-zone meter-
ing system evaluates light levels and color distribution to
calculate correct exposure with extremely high precision.
Incorporated into the dedicated live view image sensor,
it also oꢀers you a choice of spot and center-weighted
metering, just like an optical metering system.
1200-zone evaluative metering
Real-time white balance display
Real-time image-adjustment display
Real-time exposure compensation display
Live view even lets you conꢁrm the eꢀects of
exposure and white balance adjustments on
the Clear Photo LCD monitor in real time —
something that is impossible to do with an
optical viewꢁnder.
With Quick AF Live View
With conventional live view
-1.0
+1.0
Auto
Daylight
Variable-angle LCD for freestyle
shooting ease
40°
The variable-angle Clear Photo LCD monitor can be tilted
upward by up to 130° or downward by up to 40° for easy
high- and low-position shooting.
Smart Teleconverter function in live view
130°
During live view shooting, you can press
the Smart Teleconverter button on the back
of the camera to instantly apply zoom scaling
that achieves the eꢀective equivalent of 1.4x
or 2x magniꢁcation. There's no reduction in
image quality because only the size of the
image area is reduced, so even 2x images
Ergonomic design for enhanced
shooting stability
(
)
Normal view 1x
With 1.4x Smart Teleconverter
With 2x Smart Teleconverter
The grip and body are designed to assure stable, secure
handling during high- and low-position live view shooting,
as well as during conventional shooting.
can be turned into great-looking prints.
* With Smart Teleconverter function, image size is automatically set to M size at 1.4x, or to S size at 2x magniꢁcation.
Using Live View mode
Using the viewꢀnder
Image sensor for live view
When you switch to live view operation, an innovative new
pentamirror tilt mechanism directs the subject image to a
dedicated live view sensor positioned over the viewꢁnder
eyepiece.
When you use the viewꢁnder, you can also take advan-
tage of Sony Eye-Start® AF, which automatically focuses
the camera as soon as you put your eye to the viewꢁnder.
Viewfinder
Tilting mirror
7
6
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Vibrant, true-to-life color reproduction
with rich image detail and
tonal gradation
A 10.2-megapixel CCD image sensor
for beautiful, high-deꢀnition imaging
The 300's high-resolution CCD image sensor captures
light in much the same way as the retina of an eye. Both
the CCD and its associated circuitry beneꢀt from Sony’s
long experience in semiconductor and microprocessor
manufacturing, enabling a signiꢀcant reduction in the
analog signal noise that tends to increase at higher pixel
densities. The 10.2-megapixel CCD assures stunning image
(
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10.2-megapixel eꢁective CCD
(
)
quality even on big 12" x 16" 297mm x 420mm prints, and
because it’s a large 23.6 x 15.8mm APS-C type CCD, it of-
fers approximately 15 times the surface area of the 1/2.5-
inch sensors used in most compact digital cameras, and
has larger individual photosensitive elements that enable
it to capture more image data per pixel. The result is richer
color and a wider dynamic range for excellent shadow
and highlight detail.
Advanced Sony imaging technologies reveal
nuances of eye color and eyelash/eyebrow
detail with amazing clarity.
Powerful BIONZ image processing engine
for vibrant colors with rich tonal detail
The 300 is equipped with a BIONZ image processing en-
gine that uses advanced Sony technologies to achieve tru-
ly vibrant color reproduction with rich texture and depth.
You can see the diꢁerence this makes in photos like the
one on the facing page. Details like the delicate hue and
shape of individual rose petals, the natural skin tones of the
young woman's face, and the subtle tonalities of back-
ground elements are rendered with true-to-life ꢀdelity.
The BIONZ engine is also fast, instantly processing high-
resolution image data from the 10.2-megapixel sensor to
optimize dynamic range and white balance, and reduce
any signal noise.
Working together, the CCD and BIONZ render
the subtle color tones and velvety texture of
ꢂower petals with true-to-life ꢀdelity.
(
)
(
)
alance
ec. , ISO 100, Auto white b
55200 , A mode, F14 1/50 s
DT 55-200mm F4.-5.6 SAL
9
8
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Built-in features for sharp, clear imaging
in virtually any situation
D-Range Optimizer for
superior exposure balance
An advanced D-Range Optimizer helps ensure
beautifully balanced exposures in backlit situa-
tions. In Standard mode, it optimizes brightness
and contrast for the image overall, and in
Advanced mode, it optimizes each area of the
composition separately to bring out maximum
shadow and highlight detail. The D-Range
Optimizer can be used on all image formats in
all metering modes.
Oꢁ
Standard
Advanced
* D-Range Optimizer Advanced uses technology provided by Apical Limited.
ISO3200 sensitivity setting for
low-light shooting
ISO 800
High-sensitivity ISO3200 and 1600 settings let you take advantage of
low-light photo opportunities with conꢀdence. When shooting at these
higher settings, the BIONZ engine assures the highest possible image
quality by applying high-ISO noise reduction immediately before each
image is processed. This, together with powerful Super SteadyShot®
ISO 1600
ISO 3200
image stabilization, enables you to use faster shutter speeds in low light,
and greatly expands the range of situations in which you can shoot.
(
)
(
)
DT 18-250mm F3.5-6.3 SAL18250 , A mode, F6.3 1/6 sec. , -1.0EV, ISO 100, Auto white balance
Super SteadyShot® Inside for
3 fps continuous shooting* and
center-cross 9-point AF
The 300 features three frame-per-second continuous shooting that's
great for sports and action sequences, and a center-cross 9-point
autofocus system that boasts one of the quickest response times in its
class. The AF system also oꢁers high predictive focusing accuracy when
shooting moving subjects, and exclusive Eye-Start® activation, which re-
duces missed shots by automatically focusing the camera for you as soon
as you put your eye to the viewꢀnder.
greater handheld shooting freedom
The 300 is equipped with an advanced Super SteadyShot® image
stabilization system to help prevent blurring caused by camera shake.
Built right into the camera body, the system works with any lens,
enabling you to capture sharp images at shutter speeds 2.5-3.5 steps
slower than would otherwise be possible. And that means you can en-
joy the freedom of unencumbered handheld shooting in situations
that would normally require the use of ꢂash or a tripod.
Super SteadyShot on
Super SteadyShot off
3 fps continuous shooting
* Up to 2 fps with live view. Number of recordable frames varies according to shooting
conditions and type of memory media.
AF frame and 9-point AF sensor layout
Versatile 40-segment
With the Super SteadyShot system, you can enjoy the beneꢀts of image stabilization
with any series lens.
honeycomb-pattern metering
Anti-dust protection for cleaner images
When you're using the optical viewꢀnder, the 300’s 40-segment, honey-
comb-pattern metering system gives you the versatility you need to get precise
readings under a wide range of shooting conditions. It also gives you a
choice of multi-segment metering, center-weighted metering, and spot
metering mode to suit your subject and shooting conditions.
Anti-dust system
All digital SLR cameras are susceptible to dust contamination when
changing lenses -- it's a fact of life. But the 300 employs built-in sys-
tems to keep the sensor clean, and your images beautiful. First, there's
an anti-static coating to help prevent dust from adhering to the low-
pass ꢀlter and other internal components. And to dislodge any parti-
cles that do manage to reach the CCD, the sensor is vibrated at ultra-
high speed every time the camera is switched oꢁ.
Low-pass ꢀlter
Image sensor
Dust particles dislodged by sensor vibration
Anti-dust coating
11
10
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Enhanced creativity and operating ease
make shooting and viewing more fun
New menu list for easy access to essential settings
Easy dial access to basic exposure and scene modes
Landscape
Portrait
Whether you're framing your subject in the optical viewꢀnder or the LCD
The mode dial on the top of the 300 provides immediate access to
Program, Aperture priority, Shutter-speed priority, and Manual exposure
modes, as well as a fully-automatic Auto mode, Flash Oꢂ Auto mode, and
6 Scene Selection modes. The Scene Selection modes optimize AF, drive
mode, shutter speed, aperture, and other settings to
(
)
monitor, a quick press of the Function Fn button displays the menu list,
which gives you instant access to mode settings for the ꢁash, metering,
autofocus, AF area, white balance, and D-Range Optimizer. It’s a fast
and easy way to get to frequently used functions without having to
navigate through multi-level menus.
ensure beautiful results when shooting portraits, land-
scapes, sunsets, sports, macro photos, and night scenes.
Press
1
2
Sports action
Macro
Exposure and other basic modes
Scene selections
Select
For beautiful portraits with soꢃ background
defocusing
Program auto
mode
Shutter speed and aperture are set automatically,
but other settings can be adjusted
Portrait
For crisp, vivid images of distant scenery
and foreground subjects
Aperture
priority mode
User sets aperture manually; camera selects
optimum shutter speed automatically
Landscape
Macro
Shutter speed
priority mode
User sets shutter speed manually;
camera selects optimum aperture automatically
For clear, sharp images of ꢁowers, insects,
and other small subjects
2.7-inch Clear Photo LCD monitor for on-the-spot image review
For continuous shooting of fast-moving subjects
in bright light
Manual
exposure mode
User sets both aperture and shutter speed
The camera automatically controls all settings
Sports action
Sunset
Whether you're framing your subject or reviewing images,the large 2.7-inch
Clear Photo LCD monitor makes it easy to conꢀrm focus and ꢀne details.
Detailed shooting information and RGB histograms can also be displayed
for on-the-spot conꢀrmation of exposure balance, color distribution and
highlight/shadow reproduction, and the screen automatically switches to
a vertical-format display when you rotate the camera for vertical-format
shooting. Convenient index views of up to 25 frames are provided to help
you ꢀnd your favorites fast.
Full auto mode
Flash oꢂ mode
For sunset images with rich red tones
Night portrait / For nighttime ꢁash portraits with rich background detail;
Flash is disabled, and other camera settings are
adjusted automatically
Night view
for dramatic night scenes and nighttime cityscapes
Creative Style settings for greater freedom of expression
Creative Style settings
Creative Style settings make it easy to adjust image parameters to suit
your preference and creative intent. A choice of Standard, Vivid, Portrait,
Landscape, Night view, Sunset, Black & White, and Adobe RGB styles is
oꢂered, and each can be digitally adjusted for contrast, saturation, and
sharpness (no saturation adjustment on Black & White). Whether you want
to capture a moody black & white portrait or a colorful sunset at the
beach, Creative Style settings oꢂer a quick, easy way to get the precise
image you want.
Standard
Vivid
Auto pop-up ꢀash
Portrait
Sunset
Landscape
Night view
Sunset
In Auto and Scene Selection modes, the built-in ꢁash pops up automati-
cally whenever it is needed. Even when you’re shooting outdoors in day-
light, if the 300 senses that a subject is backlit, the ꢁash will pop up to provide
(
)
additional illumination. Flash power is rated GN12 ISO100·m , with wide
enough coverage to allow use with an 18mm ꢀsheye lens.
Black & White
Adobe RGB
Black & White
Power and versatility for extended shooting
The 300 is powered by a high-density NP-FM500H InfoLITHIUMTM battery that
lets you take approximately 730 shots* before recharging is required, and
features a battery level indicator that oꢂers precise 1% accuracy. An optional
VG-B30AM vertical grip, capable of holding two NP-FM500H InfoLITHIUM bat-
teries, oꢂers extended power and a full complement of basic camera con-
trols to enhance operating ease during vertical-format shooting.
16:9 aspect ratio for high-quality PhotoTV HD viewing
The option of recording images in the 16:9 format enables you to view
dramatic slideshows on a widescreen HDTV. In addition, if you use PhotoTV
HD compatible Sony peripheral devices for image playback, you can
enjoy an even higher level of big-screen display quality.
* 410 shots in live view mode; CIPA standard test with built-in ꢁash used on 50% of shots
* Availability of peripheral devices varies according to region.
100~81%
80~51%
50~21%
20~1%
0%
VG-B30AM
NP-FM500H
Photo display on a PhotoTV HD-compatible BRAVIA HDTV
13
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Controls
The expanding world of creativity
Smart teleconverter button
AEL / Zoom in button
Control dial
Built-in ꢀash
Exposure / Zoom out /
Index button
Shutter button
Self-timer lamp
Flash pop-up button
POWER switch
MENU button
Fn (Function) /
There's virtually no limit to the ways you can express your
DISP (Display) / LCD
brightness button
Image rotation button
creativity with the System. From super wide angle, zoom,
and macro, to STF (Smooth Trans Focus) and reflex super
telephoto, the lens lineup has it all. And whichever lens
you use, you'll be able to take full advantage of the Super
SteadyShot® image stabilization built into the 300's body.
Mode dial
Delete button
Playback button
LCD monitor
LIVE VIEW / OVF switch
Controller / Controller Enter /
Spot AF button
Drive button
ISO button
Lens release button
Focus mode switch
Super SteadyShot switch
System accessories
lens lineup
Flash & Flash accessories
Batteries / Grip & Charger
New
AC Adapter /
Charger
AC-VQ900AM
New
DT 11–18mm F4.5–5.6
16mm F2.8 Fisheye
(
)
(
)
SAL16F28
SAL1118
Rechargeable
Battery Pack
NP-FM500H
Vertical Grip
VG-B30AM
External Flash
HVL-F56AM
External Flash
HVL-F42AM
(
)
(
)
DT 18-70mm F3.5-5.6 SAL1870 *
DT 55–200mm F4–5.6 SAL55200 *
Shooting accessories
DT 18–70mm F3.5–5.6
20mm F2.8
(
)
(
)
SAL20F28
SAL1870
A versatile wide-angle to medium-telephoto zoom
lens that incorporates aspherical and ED Extra-
low Dispersion elements for sharp imaging.
35mm equivalent: 27-105mm
A light, compact, and aꢁordable zoom with high
telephoto power that makes it a perfect com-
panion to the wide-angle to medium-telephoto
DT 18–70mm lens.
(
)
Macro Twin Flash Kit
HVL-MT24AM
Ring Light
HVL-RLAM
DT 16–105mm F3.5–5.6
28mm F2.8
Angle Finder
FDA-A1AM
Magniꢂer
FDA-M1AM
(
)
(
)
(
)
SAL28F28
SAL16105
(35mm equivalent: 82.5–300mm).
(
)
(
)
DT 18-250mmF3.5-6.3 SAL18250 *
50mm F2.8 Macro SAL50M28
Eyepiece Correctors
FDA-ECF05 / ECF10 / ECF15 / ECF20 / ECF30,
FDA-ECN10 / ECN20 / ECN30 / ECN40
DT 18–200mm F3.5–6.3
(SAL18200)
50mm F1.4
External Battery Adapter
for Flash FA-EB1AM
Sync Terminal Adaptor
FA-ST1AM
(
)
SAL50F14
A powerful yet compact lens with a 14x zoom
range that provides an all-in-one solution for
travel and nature photography.
A compact macro lens with 1:1 magniꢂcation, a
minimum shooting distance of 20cm, and a cir-
cular aperture for superb background defocus-
ing. Oꢁers a 35mm equivalent focal length of 75mm
when mounted on the 300.
New
New
Oꢁ-Camera Cable for Flash
FA-CC1AM
DT 18–250mm F3.5–6.3
50mm F2.8 Macro
Eyepiece Cup
FDA-EP3AM
LCD Protect Sheet
PCK-LS3AM
(
)
35mm equivalent: 27-375mm
(
)
(
)
SAL50M28
SAL18250
Oꢁ-Camera Shoe for Flash
FA-CS1AM
Extension Cable for Flash
FA-EC1AM
* DT series lenses are compatible only with digital SLR cameras that are equipped with an APS-C type sensor.
DT 55-200mm F4–5.6
100mm F2.8 Macro
Carl Zeiss® lenses
G series lenses
SAL55200
(
)
(
)
SAL100M28
Multi-Flash Cable
FA-MC1AM
Triple Connector for Flash
FA-TC1AM
Remote
Remote
Commander
Commander
RM-S1AM
RM-L1AM
Jointly developed by Sony and Carl Zeiss® of
Germany, these premium lenses oꢁer excellent
contrastandthestunning clarity of world-famous
Carl Zeiss® T* coatings.
Even among lenses,G series lenses are nota-
ble for their sharp, bright imaging, advanced
aspherical and ED(Extra-low Dispersion) optics,
and exceptionally high build quality.
Cases & Straps
24–105mm F3.5–4.5
135mm F2.8［T4.5］STF
(
)
SAL24105
(
)
SAL135F28
New
New
Camera Case
LCS-AMLC3
System case
LCS-SC5
75–300mm F4.5–5.6
500mm F8 Reꢀex
External flash units
(
)
(
)
SAL500F80
SAL75300
New
HVL-F56AM
HVL-F42AM
1.4x Teleconverter
2x Teleconverter
(
)
(
)
SAL20TC
SAL14TC
System Case
LCS-AMSC30
System Case
LCS-SC20*
Top-of-the-line power with high-speed synchro,
wireless capability, and a variable-angle head for
Optimized for digital imaging with auto white
balance adjustment, high-speed synchro, wire-
less capability, and a variable-angle head. GN42
G lenses
Lens accessories
(
)
bounce flash shooting. GN56 85mm, ISO100·m
Grip Belt
Shoulder Strap
STP-SH2AM
Shoulder Strap
STP-SH1AM
(
)
105mm, ISO100·m
STP-GB1AM
Circular PL Filters
VF-49CPAM/ 55CPAM /
62CPAM / 72CPAM / 77CPAM
35mm F1.4G
70–200mm F2.8G
[
]
ND Filters 8x
(
)
(
)
SAL70200G
SAL35F14G
VF-49NDAM / 55NDAM /
62NDAM / 72NDAM / 77NDAM
Software tools
Shoulder Strap
STP-SS2AM
Shoulder Strap
STP-SS1AM
Shoulder Strap
STP-SB1AM
MC Protectors
VF-49MPAM / 55MPAM /
62MPAM / 72MPAM / 77MPAM
New
70–300mm F4.5–5.6G SSM
300mm F2.8G
Front Lens Caps
Lens Cases
(
)
(
)
SAL300F28G
SAL70300G
LCL-60AM / LCL-90AM / LCL-140AM
* Availability depends on areas
New
Carl Zeiss® lenses
Others
ALC-F49A / F55A /
F62A / F72A / F77A
ALC-F55G
ALC-F62G
ALC-F77G
ALC-F62Z /
F72Z / F77Z
GPS Unit Kit
GPS-CS1KASP*
New
* For use with DSLR-A300, an application update is required.
Please access the URL below for more information.
Planar T* 85mm F1.4 ZA
Sonnar T* 135mm F1.8 ZA
Lens Hoods
(
)
(
)
SAL135F18Z
SAL85F14Z
ALC-SH0001 / SH0002 / SH0003 / SH0005 /
SH0006 / SH0007 / SH0008 / SH0009 / SH0010 /
Image Data Converter SR ver.2.0
Image Data Lightbox SR ver.1.0
Picture Motion Browser ver.2.1.02
New
SH0011 / SH0013 / SH0014 / SH0016 / SH102 / SH104 / SH105
Digital Photo
Printer
DPP-FP95
CompactFlash Card
NCFB / NCFC / NCFD Series
A powerful program for fast RAWdata conversion
that can also be used to adjust images and apply
D-Range Optimizer and Creative Style eꢁects.
A convenient tool for viewing, ranking, sorting,
and comparing RAW and JPEG images to
facilitate “best shot” selection and library
management.
An easy-to-use application for basic photo library
management, and image adjustment. Features
include a convenient calendar view, easy image ꢂle
backup, and a map-view function to display images
with position information on an online world map.
New
Memory Stick DuoTM series,
New
Memory Stick PRO-HG DuoTM series
Vario-Sonnar T*
Vario-Sonnar T*
24-70mm F2.8 ZA SSM
DT 16–80mm F3.5–4.5 ZA
Rear Lens Cap
ALC-R55
Body Cap
ALC-B55
Memory Stick Duo Adaptor for
CompactFlash Slot AD-MSCF1
Digital Photo Frame
DPF-V900
(
)
(
)
SAL2470Z
SAL1680Z
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