Saving of up to 10% can
be achieved on an annual
basis when using Philips
LCD monitors together
with Philips SmartManage
asset management tool.
White Paper
When LCD Monitors can
reduceTotal Cost of Ownership
For further information about Philips professional monitors
please contact us via www.professional.philips.com
October 2005 - Authors: E.L. van ‘t Hoff & P.T.H.C. van Laer
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1. Introduction
Controlling total cost of ownership (TCO) has been the goal of every good IT manager for the
last 10 years. IT managers are well aware that the costs incurred after the initial deployment of a
PC network can add up to 80 per cent of total IT costs. But when they are controlling TCO, most
decision-makers still focus primarily on their PCs, software and IT infrastructure. Little attention is
given to the life-cycle costs of LCD monitors - despite the significant role that these play in both
user satisfaction and productivity.
Philips has adopted an overall strategy focused on optimizing the life-cycle costs of LCD monitors.
Rather than concentrating solely on reducing the initial purchase costs, Philips is the first supplier to
address the specific needs of each life-cycle phase. The result is a range of outstanding LCD moni-
tors, together with an asset management tool that helps companies to substantially reduce their
TCO costs. This white paper aims to provide an overview of the life-cycle costs of LCD monitors
and of all the individual factors that can influence those costs, and how these cost-relevant factors
can best be addressed. Identifying and understanding the components of life-cycle costs is the first
step towards controlling and reducing them.
2. Monitors: vital part of the desktop configuration
End-users operate their PC software by using a keyboard and a mouse, but more importantly by
looking at their monitors. The monitor is what they see in front of them, day in day out as shown
in Figure 1, while the PC is often stored under the desk or in a docking station, in case of a laptop.
A monitor without enough brightness, contrast or color depth will cause eyestrain and reduce
productivity. A monitor with faulty pixels will cause irritation, generate help desk calls and eventu-
ally result in a warranty claim, meaning extra IT support costs and temporary downtime for the
end-user. In other words, as far as end-users are
concerned the monitor is what provides their
‘window’ on their application and on the con-
tent of their work, which makes it a strategically
important tool for them.
However, for IT departments monitors are often
not given the importance they deserve. Key pur-
chase criteria are mostly based on size, design,
price, display performance, warranty conditions
and specific features such as I/O capabilities and
on-screen display facilities. Features affecting
life-cycle costs are often overlooked. Companies
may have a good idea of where their PCs and
other IT devices are located at any time, but can
Figure 1: The monitor is the vital visual interface with the
end-user, and the dominant component at the workplace
rarely answer this and many other vital cost-
determining questions about their computer
monitors:
•
•
•
•
•
•
•
•
How many monitors are being used in the organization?
What are their brands and configurations?
Where are they located?
Which monitors are being leased and which are owned?
What is the impact of all installed monitors on the total power bill?
What measures are in place to prevent hardware theft?
What are the operating hours per monitor, and what are the replacement criteria?
What is the warranty expiry date?
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Some additional facts and figures about monitors underline their importance in the overall costs
picture. For example:
•
•
•
The purchase cost of an LCD monitor is often more than 50% of that of a standard PC
(see Figure 2)
35% of the power bill of a typical desktop configuration is accounted for by the monitor.
The PC itself only consumes twice as much (see Figure 3)
The theft risk of an LCD monitor is at least 3 times that of a PC. Like laptops, LCD
monitors can easily be removed and are also in great demand. The theft rate of LCD
monitors is estimated at 1% per year
•
•
The technical lifetime of a monitor can easily be extended to more than 5 years, while a
PC is very often written-off after 3 years
PCs are identified with asset tags and managed by a central system. Monitors are often
considered as ‘consumable’ accessories
One more possibly surprising example: when employees leave or move to other departments,
their PCs are always returned to IT for a ‘sanity check’ and to reload standard settings. But
the monitor just stays on the desk, awaiting its new user. Important settings like brightness and
contrast – which are strongly related to users’ individual preferences – are left unchanged, even
though the new user will require his or her own settings.
LCD Monitor
33%
LCD Monitor
31%
PC unit
67%
PC unit
69%
Figure 2: Price breakdown of typical PC set-up
Figure 3: Power consumption breakdown of a typical PC set-up
3. Defining Total Cost of Ownership
Total Cost of Ownership (TCO) is a business model to help organizations determine the total
cost of procuring, owning, using and disposing of assets over time. TCO attempts to capture all the
costs of IT-related investments throughout their life cycle. Four life-cycle phases are distinguished
(see Figure 4):
Acquisition
Deployment
Operation
Retirement
Figure 4: The 4 phases of Total Cost of Ownership
•
•
•
•
Acquisition: needs assessment, end-user surveys, vendor evaluation, planning
and procurement
Deployment: site preparation, de-installation of existing equipment, installation and
configuration of new solution, on-site testing, user training and validation
Operation: day-to-day usage, end-user support, moves & changes, hardware and software
maintenance, warranty handling, asset management, power supply etc
Retirement: removal and disposal of equipment at the end of its useful life
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Each of these phases has different cost implications, and their relative importance varies from
equipment to equipment. For example, the costs of evaluating and selecting new technology such
as wireless LAN are typically higher than those related to desktop PCs.
Also, note that TCO measures costs, and not the return on investment or value derived from the
investment. For example, TCO will determine the cost of owning an LCD monitor - but not the
added value and direct user benefits of a new 19” monitor with ‘Perfect Panel’ specifications and
outstanding display performance.
4. The TCO of an LCD monitor
Companies consider the purchase of new LCD monitors to replace old CRT models or to upgrade
their installed base with state-of-the art technology. The reason for doing this is often driven by
the need to standardize on a higher screen size or to help end-users work more productively.
Reducing TCO is often not considered. This section explains why companies should put TCO high
on their list of purchasing criteria for LCD monitors. For each life-cycle phase, a number of recom-
mendations are given for minimizing TCO. These recommendations are by no means exhaustive,
the focus is on TCO-related issues. Figure 5 shows the specific cost-relevant activities involved in
each life-cycle phase.
Acquisition
Deployment
Operation
Retirement
•
•
support end-users
handle defects and manage
warranty claims
•
•
track installed park
determine monitor quality
status
select monitors for extended
usage
register moves & changes
remove and dispose monitors
•
stock received order prior
deployment
•
•
•
•
•
identify needs
select suppliers
evaluate samples
plan deployment
purchase selected
monitors
•
•
•
•
•
•
deliver on-site and unpack
install and configure
validate functionality
handle ‘dead on arrivals’
register in asset mgt. tool
store or dispose
•
•
•
•
cater for hardware theft
register moves & changes
manage power bill
•
•
•
update asset data
packaging material
Figure 5: Typical activities during the life-time of a LCD monitor
4.1 Acquisition phase
The identification, comparison, selection and purchase of new LCD monitors that best meet all a
company’s needs right through the life cycle can be a time-consuming task. Valuable time and effort
can be saved by choosing a display vendor with the right processes in place to simplify all the steps
during the acquisition phase.
•
Product information should be easy to find and complete, preferably on-line. This applies not only to spec.
sheets, but also to approval certificates, user guides, technical drawings, warranty statements and compatibility
overviews
•
•
The vendor should actively support the evaluation process with, for example, test samples, testimonials,
benchmark data, review reports and white papers
Product pricing should be unambiguous and where necessary transparent
Information about the vendor should be provided on request, supported by financial data, organization
structure, long-term strategy, global presence and related pricing, warranty and supply conditions, sustainability
policy etc.
•
The product should be available through the customer’s preferred reseller or system integrator. Simple, effec-
tive procedures should be in place to allow such third-party companies to check availability and place orders
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4.2 Deployment phase
Companies typically order their new monitors in batches, stock them at a central point and deploy
them on a department-by-department basis. Then the installation engineers go to work, often
during the weekend. They move from office to office to unpack, install, test, register and validate all
the individual monitors. A number of criteria are important to facilitate this process:
•
•
Order to delivery time: LCD monitor deliveries may be affected by component shortages, and vendors should be
able to give reliable delivery commitments in line with the deployment schedule
Packaging: unpacking should be quick and easy. Compact box size saves space when monitors are held in stock
before deployment. It also means more units can be loaded on a trolley, and there is less packaging material
to dispose of. Or if the company prefers to keep packaging for possible future moves, less storage space is
required
•
•
Rapid replacement should be guaranteed for any units that are ‘dead on arrival’
Documentation must be clear and complete, including a simple ‘quick start up’ guide
The power supply should be built-in (no external adapters). The product can then be plugged directly into a
mains power outlet, saving installation time
•
•
•
•
Cable management should be neat and easy, with provisions to manage the routing of cables for power, PC
VGA/DVI connection, mouse and keyboard
Plug & play options: comprehensive OSD (On Screen Display) features are recommended, including reset to
factory settings, auto-adjust and self-diagnosis to allow quick, secure installation
Usability should be intuitive with no training required. The ‘quick start up’ procedure should be
sufficient
Asset registration software should be provided, allowing monitor details to be registered in a central reposi-
tory rather than on paper. An integrated asset management solution will simplify both the registration process
and later access to asset data
4.3 Operation phase
The operation phase is obviously the most costly in terms of TCO. End-users are using their moni-
tors day-in day-out, and expect first-rate quality and full-time operation. In particular, monitor
downtime must be reduced to an absolute minimum as this can outweigh all other costs in case of
high failure rates and long repair cycles.
The operation phase can also involve business changes, employee turnover, closure and reloca-
tion of departments, renewal of lease contracts, theft of equipment etc. The better a monitor is
prepared to handle these frequent events, the lower the costs will be over time.
Warranty and service:
•
A minimum of 3 years warranty is highly recommended. This minimizes depreciation costs and maximizes busi-
ness continuity
•
‘Double swap’ should be made available next to standard single on-site swap. This extra service reduces the
hidden costs of users complaining of not getting their original monitors back. It also saves administration costs
because there is no need to enter new monitors into the asset management system - the original monitor is
returned quickly after service
•
•
On-site swap minimizes the cost of downtime and reduces the costs of on-site spares. Note that most companies
normally keep on-site spares stocks to allow fast response to hardware failures
Helpdesk facilities should be available to users in their own local language
Quality:
•
Pixel policy: a ‘Perfect Panel’ guarantee is recommended to eliminate possible user dissatisfaction and hidden
costs of end-users complaining about faulty pixels
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Power consumption:
•
The monitor represents up to 35% of the total power costs of desktop equipment, so monitor power con-
sumption should be as low as possible
•
A centralized power shutdown mode is recommended. PC power management places the monitor in standby
mode, further power savings (typically 3 to 8 watts) can be achieved by shutting down monitors individually or
collectively from a central location - especially useful during weekends, holiday periods and employee illness
Security (to prevent hardware theft):
•
A built-in Kensington lock should be a standard feature, enabling companies to prevent the theft of LCD
monitors
•
An alarm feature to alert central IT or corporate security in case a monitor is disconnected is highly recom-
mended. This is an excellent alternative for companies that do not want to use (space-occupying) Kensington
cables, and is also an effective way to ‘catch the thief’ before he or she leaves the building
•
The ability to lock a monitor as soon it is disconnected from the PC will further reduce hardware theft.
In-house theft is often done repeatedly by a single individual. Someone who steals a monitors and finds that
it does not work at home will not steal another one. A prominent sticker stating the presence of anti-theft
measures will help to reduce theft further
Asset management:
•
Monitoring of operating hours: this is recommended on a centralized basis, preferably automatically by means
of a software asset management system. This will eliminate time-consuming manual logging and possible unreli-
ability or inconsistency of data entered by end-users
•
Remote configuration: centralized control is recommended to facilitate restoration of default or preferred set-
tings without the need for constant local intervention by support personnel
4.4 Retirement phase
Organizations are increasingly faced with the hard costs of disposing of IT equipment at end-of-life.
This also applies to LCD monitors, even though these costs are now only a quarter of those for
monitors based on conventional CRT technology.
During this end-of-life phase, time is often lost in tracking the physical location of all deployed
monitors. Moreover, companies often decide to retain a couple of monitors for special purposes,
and may face difficulties in selecting those that are best suited for this ‘post-life’ use. These poten-
tial difficulties should be addressed by a number of measures to reduce the administrative work-
load on end-of-life disposal, for example including:
•
•
Asset tracking: through asset management software that allows easy tracking of monitors and identification of
their locations
Operating hours registration: allows determination of which monitors should be disposed of and replaced first,
and which can be retained for ‘post-life’ use
•
•
Weight restriction: low-weight monitors provide small savings on disposal costs but big environmental benefits
RoHS compliance: like all the other parts of the desktop configuration, LCD monitors should comply with the
European directive on Restriction of Hazardous Substances (RoHS) which takes effect from 1 July 2006. This
limits the permissible concentrations of lead and other toxic substances. Customers should assure themselves
that the products they purchase are RoHS-compliant in relation to their own substainability programs, as well
as possible environmental certification requirements.
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5. Philips solution for reducing TCO costs
Philips monitors have always offered outstanding display and ergonomic performance. The result-
ing high levels of user comfort and convenience translate into optimum employee productivity and
satisfaction. However today’s business environment also demands stringent cost control, and as
already explained this means much more than simply looking for the lowest possible initial cost.
Section 5.1 below describes specific ways in which Philips’ processes and LCD monitor products
are focused on helping user organizations to reduce their TCO. Section 5.2 then describes how
further savings and efficiency gains can be made by using the Philips SmartManage asset manage-
ment tool.
5.1 Reducing TCO with Philips LCD monitors
The main ways in which Philips enables users to reduce TCO with its business processes and LCD
monitors during the individual life-cycle phases are outlined below:
Reducing TCO during the Acquisition phase
Controlling TCO during the acquisition phase is related more to vendor processes and effective-
ness in dealing with the customer, which for Philips means actively facilitating and supporting
the customer’s evaluation, selection and procurement processes. This extends from convenient
availability of the required information, data and documentation, right up to effective distribution
through the channels favored by the customer. Also included is attractive and competitive pricing,
communicated on a transparent basis. Finally, customers will want to assure themselves that the
vendor with whom they choose to do business has a long-term commitment to product develop-
ment and customer support, plus the sound financial base to last the distance in today’s fast-chang-
ing business environment, and these are areas in which Philips has proven credentials.
Reducing TCO during the Deployment phase
Deployment is more than simply placing new
products on end-users’ desktops, and Philips
recognizes the importance of its contribution
to a smooth Deployment phase. It starts with
quick, reliable delivery in line with the cus-
tomer’s deployment schedule. On-site, Philips
devoted considerable attention to packaging
that meets customer demands: compact for
easy transport, designed for quick unpacking
and product access, re-usable if necessary,
and produced with environmental awareness
to generate minimal waste streams consist-
ing of recyclable materials only. As far as the
product itself is concerned, Philips monitors
are ‘plug & play’ enabling direct PC connection
and operation without complex installation
Figure 6: TCO saving features of Philips LCD monitors
procedures. The built-in power supplies allow immediate connection to mains outlets without the
need for external adapters. The result is fast, efficient implementation by IT support staff, even for
larger numbers of monitors, and minimal disruption to end-users at their workplaces.
Reducing TCO during the Operation phase
Low power consumption, high reliability and excellent customer support are the pillars of the
Philips approach to minimizing TCO during the Operation phase. Where power consumption is
concerned, Philips monitors meet the industry’s most stringent standards in both operating and
standby modes. Reliability is expressed on the one hand by high MTBF (Mean Time Between
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Failures), applying to the entire product. Specifically for the display panel, consistent, fault-free
performance over the product lifetime is assured by Philips’ worldwide ‘Perfect Panel’ policy
(based on ISO 13406-2 Class 1 standard).
‘Perfect Panel’ is a guarantee that LCD panels will be completely free of pixel defects, eliminating
the problem of bright or dark dot defects on the display throughout the warranty period.
If a display panel has even a single bright or dark dot defect, Philips will replace it free of charge
through its industry-leading service network. This is the industry’s first defect-free LCD display
policy, and by itself will eliminate many of the helpdesk calls by end-users. Also important is the
fact that Philips monitors have a 3-year warranty as standard, with a 48-hour swap service (avail-
able in selected countries) so customers do not need to hold local spare stocks to deal with
occasional hardware defects.
Reducing TCO during Retirement phase
TCO implications of product disposal are often neglected during acquisition, but are playing an
increasingly significant role in life-cycle costs. Like all Philips products, monitors are designed with
all applicable sustainability issues in mind. Philips has introduced the EcoVision environmental action
program to address all environmentally relevant issues. This includes EcoDesign environmentally
conscious product design, which is measured in terms of five key Green Focal Areas: energy
consumption, product weight, use of environmentally relevant substances, packaging and recycling
& disposal. This means Philips’ product designers analyze every stage of the product life cycle and
integrate environmental considerations in their design goals.
Particularly important at end-of-life are aspects like product weight and RoHS compliance, both
of which have a direct impact on disposal costs, and these are inherently addressed by the Philips
EcoDesign principles.
5.2 Making further TCO savings with Philips SmartManage
Network management tools from different suppliers have been designed to allow management
from a single, central point of all key devices such as PCs, laptops, servers, databases, routers and
firewalls. However up to now none has included end-users’ LCD monitors. To meet this need,
Philips has joined forces with Altiris, a leading vendor of systems management software, to create
SmartManage – an IT asset management tool that saves time, effort and cost at every stage of the
product life cycle.
SmartManage is included as standard in the Philips LCD monitors, and provides a valuable business
productivity solution for enterprise IT managers in performing remote LCD display monitoring,
management, security and end-user support over their networks. SmartManage starts by enabling
IT staff to manage their monitor assets, and can be expanded to implement all network manage-
ment tasks, from PCs to servers and other hardware. See also figure 7.
Formerly, IT staff had to walk from department to department to manually compile monitor audit
reports, adjust or restore settings, verify the physical presence of display devices, communicate
with end-users and provide technical support. By allowing IT staff to conduct security checks,
compile asset data, implement standard settings, transmit instant messages and deal routinely and
efficiently with technical issues over the corporate LAN, SmartManage saves enterprises manpower
and money, thereby making a significant contribution to reducing the Total Cost of Ownership of
LCD monitors.
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Internet
Central site
Intranet
Remote site a
Network components accessible with standard
asset management platform
LCD monitor accessible with
Philips SmartManage
Remote site b
Figure 7: Typical IT infrastructure, including multiple LCD monitors
Includes anti-theft measures
The popularity and compact size of Philips LCD monitors also make them a ready target for
thieves. SmartManage will indicate if displays are moved from their assigned locations by providing
a warning message to a designated manager or e-mail account. If a monitor is stolen, the enabled
security function can also prevent its use at another site.
Maximizing power saving
With constantly rising energy costs, organizations need to maximize the power-saving capabilities
of their assets. Philips LCD monitors already deliver energy savings of 20 per cent higher than the
industry average. However, large numbers of unattended LCD monitors, even in standby mode,
will have a significant energy consumption after working hours. On the other hand, switching those
unattended LCD monitors on and off manually is time-consuming and uneconomic. SmartManage
provides an efficient tool that enables corporate IT staff to meet this universal power management
need from a single, central location.
Adjustment without using physical monitor controls
The performance and settings of individual monitors can be adjusted using the SmartManage client
without touching the physical monitor controls. In addition, IT staff can remotely return all LCD
monitors - especially when unattended - to factory default settings, without the need to spend
significant time and manpower for on-site adjustment ‘rounds’.
Addresses essential corporate IT management needs
SmartManage allows IT staff to manage their monitor assets remotely and efficiently. Its wide
range of functions, including power on/off, display settings, asset reports, monitor security and
instant communication with users, address some of the essential needs of the modern corporate
IT management environment. In this way SmartManage significantly reduces the administrative and
asset management workload and by doing so makes a major contribution to reducing Total Cost of
Ownership.
How SmartManage works
SmartManage uses a new, bidirectional communication protocol, the Display Data Communica-
tions Command Interface (DDC/CI) standard, to allow Philips LCD monitors to communicate with
the Altiris agent on the client computer and the asset management system. A typical SmartManage
configuration is shown in Figure 8.
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SmartManage
administrator
SmartManage
agent
DVI cable
LAN
PC unit
Server
Altiris
Altiris
Notification Server
NS Agent
Figure 8: SmartManage configuration set-up
Centralized management and control
In addition, information about every SmartManage-compatible display – including serial and model
numbers, operating hours, settings status and cost-relevant – is transmitted automatically between
displays and the asset management system. This provides the ability to reduce audit and main-
tenance cycle times, ease administrative burdens, secure all the Philips displays in the end-user
environment and reduce Total Cost of Ownership.
Figure 9: Example of SmartManage
administration interface
Figure 10: Two examples
of the SmartManage
end-user interface
Figure 9 shows an example of a SmartManage administrator interface screen, and Figure 10 shows
two typical end-user menu screens.
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6. Calculating TCO costs of LCD monitors
A computation of the direct and indirect costs, compiled on an annual basis over a period of three
to five years, provides a total cost of ownership figure. The results can be quite telling. This section
compares the costs of owning 500 Philips 17” LCD monitors (model 170B) with those of 500
industry-average displays with the same size and comparable display performance specifications.
6.1 Specifications overview
The table shown below provides an overview of the key specifications that affect the total cost
of ownership. It is assumed that both monitor types are within the same price range and that the
other-brand vendor, like Philips, is a well known company with a sound financial position and a
long-term strategy within the LCD displays market.
Philips 170B
Industry average
Panel size and resolution
Acquisition phase
17” 1280x1024
17” 1280x1024
Monitor price (ex. VAT)
Asset management user licence (ex. VAT)
Deployment phase
EUR 250
EUR 4
EUR 250
n.a.
Built-in power supply
Yes
50% no
50% no
Yes
Cable management
Yes
Auto self-adjust and diagnosis
Remote asset tagging
Yes
SmartManage
SmartManage
No
Remote monitor configuration
Operation phase
No
Standard warranty duration
48-hour on-site single swap
Pixel policy
3 years
Yes
2,5 years
Yes
Perfect panel
(zero dead pixels)
Class 2 (up to 3 dead
pixels)
MTBF
50,000 hours
32 W
50,000 hours
45 W
5 W
Power consumption
Standby power consumption
Remote power management
Built-in Kensington lock
Central alarm after cable pull-out
Monitor lock after cable pull-out
Remote life-cycle management
Retirement phase
3 W
SmartManage
Yes
No
50% no
No
SmartManage
SmartManage
SmartManage
No
No
Remote asset tracking
Remote operating hours registration
Monitor weight
SmartManage
SmartManage
4.8kg
No
No
6.0kg
RoHS compliance
Yes
50% not yet
Table 1: Key specifications of Philips 17” monitors compared with industry average
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6.2 TCO breakdown
This section provide a TCO calculation for both monitor types over a lifetime of 5 years. A cost
breakdown is presented in the table below. This is a simplified calculation limited to measurable
figures.
Philips Monitor
Industry average
Acquisition phase
Vendor selection costs
C 2,176.00
C2,560.00
Purchase costs
C151,130.00
C153,306.00
C148,750.00
C151,310.00
Total
Deployment phase
Monitor deployment costs
Asset management deployment costs
Total
C15,000.00
C1,280.00
C16,280.00
C 20,000.00
C0.00
C20,000.00
Operation phase
Annual IT management & helpdesk costs
Annual service costs due to warranty expiration
Annual up-time power consumption
Annual idle-time power consumption
Annual down-time costs
Annual monitor purchase costs due to theft
Total (over depreciation time)
Retirement phase
C11,250.00
C2,975.00
C1,040.00
C151.32
C12,500.00
C3,125.00
C1,625.00
C1,765.40
C2,625.00
C1,487.50
C115,639.50
C1,875.00
C297.50
C87,944.10
End-of-Life IT costs related to asset tracking
End-of-Life saving on depreciations costs
Removal costs
C1,200.00
-C2,083.33
C4,500.00
C1,200.00
C4,816.67
C6,000.00
C0.00
C6,000.00
C1,625.00
C13,625.00
Disposal costs
Total
Total Cost of Ownership
Annual TCO
C262,346.77
C300,574.50
Calculated saving
12.7%
TCO saving achieved with Philips
C38,227.73
Table 2: Monitor TCO cost breakdown of Philips versus industry average
The above calculations are based on a number of assumptions that have been verified with various
IT managers. Some of the assumptions have been derived from Gartner reports about the TCO
costs of desktop PCs. The most important of these are listed below.
General:
•
•
•
•
•
Energy costs per kW/hour: EUR 0.065
Disposal costs per kg: EUR 0.50
LCD monitor theft rate: 1%
Man-hour costs of senior engineer: EUR 80 (e.g. network manager, purchasing manager etc.)
Man-hour costs of junior engineer: EUR 60 (e.g. installation engineer, helpdesk agent etc.)
Related to Gartner:
•
•
•
•
•
Annual operating costs of well managed PC: EUR 450
Annual downtime costs of well managed PC: EUR 500
Annual operating costs of unmanaged PC: EUR 75
Annual downtime costs of unmanaged PC: EUR 105
LCD monitor ratio of PC: 5%
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Related to Philips SmartManage and smart TCO LCD monitors:
•
•
•
Deployment time saving: 25%
Energy saving: 80%
Reduced theft rate: 80%
7. Significant TCO saving with Philips monitors
As described earlier, awareness in user organizations of the importance of monitors in the Total
Cost of Ownership picture is often limited. In many cases administrators cannot even be sure of
the locations of their monitor assets, and these devices – despite their important cost contribu-
tion – are often treated more like ‘consumable’ accessories. As this white paper shows, Total Cost
of Ownership is complex and involves many individual elements extending through all the life-
cycle phases of an asset. It is much more than simply a question of low initial cost. The initial cost
contribution of monitors may be relatively low, but like other assets with multiyear useful lives the
initial investment is often relatively insignificant compared with all the other costs arising through
the life cycle. This is why it is important to consider the total life-cycle costs when considering the
purchase of new monitors.
Philips aims to address all cost-relevant factors in its LCD monitors, providing enterprise users with
effective, process-based solutions to control and reduce their life-cycle costs on a structural basis.
As calculated in section 6, Philips LCD monitors together with Philips SmartManage provides a
saving of more than 12,5% on annual basis compared with industry average monitors. This saving is
illustrated in figure 11. The latter also shows that the relatively modest initial investment required
to purchase and deploy SmartManage is quickly recovered in practice.
C350,000.00
Industry average
Acquisition
Operation
Deployment
Retirement
C300,000.00
C250,000.00
C200,000.00
C150,000.00
C100,000.00
C50,000.00
C0.00
Philips
Figure 11: TCO cost savings with a Philips monitor solution
Philips is constantly working with suppliers, customers and regulatory authorities on a continuous
improvement basis to ensure that its monitors provide optimum-cost solutions to the needs of
both end-users and the enterprises in which they work.
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