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Not Your Father’s
POS
Printer
Imaging,
graphics
capabilities
expand
BY JULIE RITZER ROSS,
CONTRIBUTING EDITOR
ONCE AMONG THE MOST BASIC
pieces of equipment sold by retail VARs, receipt
printers are becoming increasingly sophisti-
cated. While there will always be a market
for models that do little more than generate
a simple record of POS transactions, the use
of units with a myriad of enhancements clear-
ly taking hold.
In perhaps the most significant of recent devel-
opments, Epson America has launched the TM-
H6000II, the first supermarket POS printer to offer
a digital check imaging function. The TM-6000II
represents a new class of POS printer in that it com-
bines slip, impact and two-color thermal printing
with integrated digital imaging technology—the lat-
ter integrates electronic check conversion (ECC) and
Epson’s
TM-H600011
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traditional check conversion; aver- ers for printing onto paper should
age check processing time is reduced the need arise. Both Transact
from 12 days to four days.
Technologies, Ithaca and Citizen-
In general, hardware vendors are CBM America report work on adding
responding to louder cries for elec- electronic journaling features to their
tronic receipt capture and storage printer lines.
capabilities. “Merchants want a
more efficient way than paper to GRAPHICS CAPABILITIES
maintain and retrieve receipts,” Demand for printers that can gener-
states George Devitt, senior vice pres- ate color receipts, either with or with-
ident and chief marketing officer of out graphic embellishments, is also
Hypercom, which supplies credit heating up. Gregg Gallagher, execu-
authorization terminals. Hypercom tive vice president, Citizen-CBM
has developed epicReceipts database America, attributes this trend to
software for uploading receipt data retailers’ growing recognition of the
to a secure server. Information may key role better-looking receipts can
also be downloaded to receipt print- play in communicating with con-
Star Micronics’
TSP600 thermal
printer
19
Volume of
sumers. At press time, Gallagher’s
company was preparing to introduce
the CBM1000 Type II printer, which
will feature two-color thermal print-
ing capability.
Transactions
2001
15
15
“Merchants see the use of color
printing and images on receipts and
combination receipt/coupons as an
effective way to not only build their
brand image, but to cultivate
repeat
business,”
concurs
10
Christophe Naasz, technical sales
manager, Star Micronics. Star
Micronics’ new TSP600 Series ther-
mal printers, promoted as low-
cost, high-speed units offering dual
color printing support, print 25 or
33 lines per second at a resolution
of 203 dpi they company says.
LogoStore software allows for inter-
nal graphics and coupon storage.
8.3
Debit
Card
Credit
Card
Checks
5
0
TWO-COLOR PRINTING
Two other recent introductions to the
vendor’s line—the TSP700 Series and
the TSP800 Series—permit two-color
printing at a rate of 60 and 50 lines
per second, respectively. The
TSP700s can store multiple logos or
Type of Transaction
Note: Despite the rapid growth in both debit and credit card transactions, checks
are still the largest non-cash form of payment used at POS.
Source: Federal Reserve, 2001, U.S. Snapshot and Extrapolation Study
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coupons, enabling store logos or mal inkjet printers, which generate
coupons to be produced with every two-color receipts in any combina-
receipt even if a serial printer is being tion of red, blue, green and black. Jim
utilized. The TSP800s feature logo Stetson, senior vice president, sales
storage and handle paper measuring and marketing, claims the products
Ithaca
POSjet 1500
4.4” wide for additional flexibility.
afford VARs more cost-effective two-
Ithaca/Transact was out of the color printing than dot-matrix and
gate early with its POSjet 1000 ther- traditional thermal printers. “For
The Next Horizon in Hospitality
example,“ Stetson asserts, “our
research shows that over a five-year
period, expenditures for operating a
thermal inkjet printer are 10 percent
to 30 percent less than thermal. Inkjet
paper is half the price of thermals.
The price of consumables goes down,
too. Our inkjet unit can print about 7
million characters with one cartridge.
A retailer would need two to three
printer ribbons to perform the same
operation.”
Stetson adds that Ithaca/Transact
distrubutes its “TCO Calculator” to
help its reseller partners figure out
exactly how much money retailers
would save using thermal inkjet
receipt printing technology, based
on their individual printing require-
ments. The firm has also launched
an “A List” program for VARs that
carry the POSjet line. Under its aus-
pices, channel players learn how to
qualify prospects for color receipt
printing, implement printing solu-
tions that incorporate graphics
capabilities and to convey the cost
of ownership proposition to poten-
tial customers. “A List” VARs are
also eligible for additional marketing
assistance, special offers and leads
from Ithaca/Transact in selling its
POSjet products.
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“Wireless applications
appear on our radar
screen on an
R S R S U R F S
Ameranth Wireless
Citizen-CBM America
Epson America
Ithaca/Transact
Hypercom
almost daily basis.”
Star Micronics
Gregg Gallagher,
Citizen-CBM
THE WIRELESS WAIT
Meanwhile, interest in wireless receipt
printing options continues on an
upswing. “Wireless and other mobili-
ty-based applications are appearing
on our radar screen on an almost
daily basis,” notes CBM’s Gallagher.
He says his firm’s future plans call for
addressing such a trend via a “variety
of approaches”; details will be
released sometime down the road.
Although all retail verticals are
becoming or will become receptive to
The Magazine for Customer-Activated Solutions
wireless receipt printing because of
its usefulness in line-busting remote
POS applications, the hospitality
segment merits particular attention
from VARs aiming to promote the
technology, contends Keith McNally,
senior vice president, business devel-
opment at Ameranth Wireless.
Ameranth’s wireless printing soft-
ware allows handheld computers
used by wait staff for order-taking
purposes to be configured to print
receipts at diners’ tables.
Kiosk Business is the industry-leading magazine for the
automation of customer-centric businesses, organizations and
government agencies. Through exciting updates on technology
and solid research and reporting, Kiosk Business helps guide
buyers and integrators of kiosks into the next business revolution.
Published for buyers of kiosks and/or kiosk components in
any of these 6 key market segments…
ꢀ Retail
ꢀ Hospitality/Foodservice/Lodging
ꢀ Government
“The fact that wireless reduces
[diners’] wait for receipts and [there-
fore] enhances operational efficien-
cies is part of the reason it is gaining
favor among restaurateurs,” McNally
observes. “However, patrons—and, in
turn, operators—also like it because
of the security benefits [inherent in]
eliminating the need for servers to
walk away with peoples’ credit cards
in order to process the transaction
and print the receipt.” RSR
ꢀ Banking/Financial Services
ꢀ Travel & Tourism
ꢀ Consumer Goods Manufacturing
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